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Default Insight Categories in Speak AI

Speak AI automatically extracts insights across 14+ default categories including keywords, people, organizations, locations, products, sentiment, and more.

Written by Speak Ai
Updated today

Default Insight Categories in Speak AI

Overview

Every time Speak AI analyzes your media, it automatically extracts insights across these default categories. These work out of the box with no configuration needed.

Default categories

  1. Keywords - The most important terms and phrases

  2. Topics - Main subject areas discussed (audio/video only)

  3. People - Names of individuals mentioned

  4. Organizations - Companies, institutions, and brands

  5. Products - Product and brand names referenced

  6. Geopolitical Entities - Countries, cities, regions

  7. Locations - Physical places and addresses

  8. Events - Named events, conferences, meetings

  9. Time Indicators - Time references and scheduling mentions

  10. Dates - Specific dates mentioned

  11. Money - Dollar amounts, prices, financial figures

  12. Percentages - Percentage values mentioned

  13. Ordinals - Ordered items (first, second, etc.)

  14. Artifacts - Objects, tools, and specific items

  15. Natural Phenomena - Weather, environmental references

Customizing categories

You can add your own keywords to any default category to ensure specific terms are always captured:

  1. Go to Default Categories in the sidebar (under Insights Customizations)

  2. Click Edit

  3. Add keywords to the "Include" field for any category

  4. Press Enter after each keyword

  5. Click Save

Custom categories

Beyond the defaults, you can create entirely new categories tailored to your needs. For example: "Product Feedback", "Action Items", "Customer Complaints", or any topic relevant to your work. See our AI Insights guide for details.

Where to see your insights

  • Media detail page: Insights for each individual file

  • Explore page: Aggregate insights across all your files

  • Folder statistics: Insights for all files in a specific folder

  • Export: Include insights in CSV, PDF, and other export formats

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