Understanding AI Insights: Keywords, Sentiment, and More
What are insights?
Every time Speak AI transcribes and analyzes your media, it automatically extracts a rich set of insights. These help you understand your content without reading the entire transcript.
Insight types
Keywords and topics
The most frequently mentioned terms and topics in your recording. These help you quickly understand what the conversation was about.
Sentiment analysis
Speak analyzes the emotional tone of your content at both the document level and individual sentence level:
Positive: Optimistic, supportive, or enthusiastic language
Negative: Critical, frustrated, or concerning language
Neutral: Factual, informational statements
Compound score: An overall sentiment score from -1 (most negative) to +1 (most positive)
Named entities
Speak identifies and categorizes specific entities mentioned in your content:
People: Names of individuals mentioned
Organizations: Companies, institutions, brands
Locations: Cities, countries, addresses
Products: Product and brand names
Dates and times: Specific dates, deadlines, time references
Money: Dollar amounts, pricing, financial figures
Speaker analytics
For recordings with multiple speakers, Speak tracks:
Speaking time: How long each person spoke
Word count: Total words per speaker
Words per minute: Speaking pace for each person
Speaking percentage: Share of the conversation
Categories
Speak automatically categorizes your content into relevant topics. You can also create custom categories to match your specific needs (e.g., "Product Feedback", "Action Items", "Customer Complaints").
Viewing insights
Insights appear in multiple places:
Media detail page: Full insight breakdown for each file
Folder statistics: Aggregate insights across all files in a folder
Explore page: Cross-media analytics and trend analysis
AI Chat: Ask questions about insights ("What were the most negative moments?")
Custom categories
Create your own insight categories:
Go to your account settings
Find Custom Categories
Add your categories and define what they mean
New media will be analyzed against your custom categories
You can also generate category suggestions using AI based on your existing content.
For advanced filtering across insights, check out our Advanced Data Filtering guide.